Color psychology is a real thing.
Businesses use colors to convey trust, authority, and recognition. Stylists strategically use colors to decorate homes to create an inviting environment. Medical settings use colors to add to the comfort of patients. Colors can have a dramatic effect on our moods and emotions.*
Let’s focus on the color pink. There is a color psychology behind the color pink. What is the simple psychology behind this color and how can we wear it to create a more feminine and warm vibe?
The Mood of Pink
Pink is the combination of the power and passion of red mixed with the purity of white. The color pink reflects love, innocence, warmth, tenderness, optimism, and femininity.
Pale and soft pinks arguably tend to create these moods (hot pink tends to give off bold, exciting, and shocking vibes). Pale and soft pinks create feelings of peace and serenity. It’s a part of ‘sugar and spice and everything nice’.
Audrey Hepburn famously said “I believe in manicures. I believe in overdressing. I believe in primping at leisure… I believe in PINK.”
The History of Pink
Before the early 1900s, the color pink was viewed as a masculine color and the color blue was a feminine color. Pink, being a derivative of red, embodied strength which was associated with manliness. It was a tempered form of the fierceness of red.
Blue was the color of calm and serenity, the reflection of a woman’s beauty and calmness.
Interestingly over time, pink had become the color of choice associated with girls and women.
Pink and the Business World
Wearing pink can affect your day-to-day life outside of the secular world. But it can also have a great impact on business. One person noted that she had a very strong personality and at times people noted she was quite intimidating. She was also a tall person. She was having trouble landing her dream job in a very specific nursing field. She owned the fact that her demeanor had an effect on how she was being received by others. Working on her tones and her delivery would take some time and adjustment. She needed an immediate fix to take place.
With the help of a friend, she stylized her next interview look with soft pink tones, complete with a cashmere pink sweater.
Pink gives off non-threatening vibes, which are void of aggression and intimidation. Needless to say, she got the job that day. A coincidence is a possible explanation, but the color pink works real wonders and you can make it your ‘it’ color.
Pink and Its Superpower
Some may say “Pink is the color of weakness”. On the contrary, the color pink has a built-in superpower. It’s the color of feminine grace and beauty that are among the strongest, most impactful traits a woman can possess. Don’t shy away from this.
Sometimes, we may avoid embracing our femininity as a way to appease others and their views. That’s a ‘them’ problem.
Wearing Pink
Try experimenting with different shades of pink and reflect on how the colors made you feel and the responses others had to your color choice. This can prove to be a positive catalyst for wearing more pink clothing.
If the color pink, isn’t right for you at the moment, try utilizing pastel and light colors as alternatives. Specifically, pastel creams, yellows, corals, and light blues.
You will be amazed how the color pink will help you in your journey to embrace more softness and femininity in your life.
*Our individual responses to color, may be impacted by culture.